top of page
HOME
branding
Branding is more than just logos and packaging. Develop a strategy that makes your brand memorable.
Before you spend money on logos, website and packaging, lay out a strategy for creating a unique brand. Whether you are just starting your business or want to re-brand an existing business, creating a brand strategy will help set you apart from your competitors. See how we help businesses build a memorable brand.
While developing your brand strategy keep in mind:
Culture - Who you are.
Story - What you say.
Service - What you do.
Experience - How you feel.
Our Process
Print this free worksheet to create a strategy for your brand. Download
1. Establish your brand core values by defining:
Purpose - What is your purpose? What do you do? How do you do it? Why do you do it?
Vision - What is your vision for the future? What aspirations do you have for your business?
Values - What are your personal values? How will you reflect your personal values to your business values?
2. Conceptualize a unique position in the mind of your target consumers by understanding:
Audience - Who is your audience? What problems do they face? What desires do they have?
Market - What do people care about? How do people benefit from using your service or buying your product(s)?
Goals - How will you build awareness around your brand?
3. Construct your brand persona by creating:
Personality - How will you resonate with your target consumers? What do you love? What do you hate? what is your brand archetype?
