Branding is more than just logos and packaging. Develop a strategy that makes your brand memorable.
Before you spend money on logos, website and packaging, lay out a strategy for creating a unique brand. Whether you are just starting your business or want to re-brand an existing business, creating a brand strategy will help set you apart from your competitors. See how we help businesses build a memorable brand.
While developing your brand strategy keep in mind:
Culture - Who you are.
Story - What you say.
Service - What you do.
Experience - How you feel.
Print this free worksheet to create a strategy for your brand. Download
1. Establish your brand core values by defining:
Purpose - What is your purpose? What do you do? How do you do it? Why do you do it?
Vision - What is your vision for the future? What aspirations do you have for your business?
Values - What are your personal values? How will you reflect your personal values to your business values?
2. Conceptualize a unique position in the mind of your target consumers by understanding:
Audience - Who is your audience? What problems do they face? What desires do they have?
Market - What do people care about? How do people benefit from using your service or buying your product(s)?
Goals - How will you build awareness around your brand?
3. Construct your brand persona by creating:
Personality - How will you resonate with your target consumers? What do you love? What do you hate? what is your brand archetype?
Voice - How do you sound to others? Ex: are you funny or serious?
Taglines - What taglines and slogans work for your business?
If you want to make it easier to market your business, then take some time out of your day to sit down and create a brand strategy. Print out this branding strategy worksheet to help you get started.